An automotive lifestyle brand for the people, the machines, and the culture around them.
Every journey starts somewhere.
Sometimes it starts with the turn of a key.
Sometimes it starts years before we even realise it.
Picture the scene. You're about to go for a drive, but suddenly you pause and think: "Wait a minute?…"
Without hesitation, you lean over the centre console, reaching into the passenger footwell, feeling for the bonnet latch.
[Clunk]
Jack Spanner · Approx. 10–12 Minutes
The origin story of GOOSE the Throttle.
Stories, memories, machines and the people behind them.
Automotive lifestyle stories exploring the emotional connection between people and machines.
Automotive observations, commentary, industry news and enthusiast culture.
Die-cast, resin and everything in between — the collections that keep the passion on the shelf.
A look inside the garage, and the apparel built for life outside it.
Community sightings from the wild. Tag #spotted and @g00sethethrottle on Instagram and your find could land here.
Drives, events, garage moments and community posts — follow along on your platform of choice.
Whether it's a garage build, weekend toy, daily driver or forgotten classic, we'd love to feature it.
Designed by GOOSE the Throttle, printed in South Africa. Browse the collections, then head to Merchbox to complete your order.
